How do you persuade someone to do what they want to do? The whole world of marketing exists around us trying to do every minute of the day. Did you notice even now or, like your prospects, whether intentionally to set up a system of "radar defense" against the daily bombardment of marketing messages? Take a minute and count up the advertising methods that fighting for your attention (and money) every day. Only a basic list includes: Yellow pages advertising Newspaper and magazine ads Postcards, catalogs, and direct mail circulars to "snail mail" your box Radio offers interrupting the flow of your favorite songs TV advertising - about 20 minutes worth per hour now Hundreds of storefronts, "mega" malls, and strip mall Highway billboards by thousands Circular hanging on your doorknob Illegal signs on stop signs and telephone poles Legitimate e-mail Spam email or UCE (unsolicited commercial email) Only 11 sources can overwhelm your brain with marketing messages.
Trapped like rats, people develop a defense against attacks that never ends. They threw a wall or a "radar defense" that goes into action when they kiss "pitch" or a sales job. Do not blame them. We all do! So how can you get around this psychological wall against the constant sales and marketing messages? Well, the answer does NOT lie in hitting people with more frequent and obnoxious advertising or sly, sneaky tactics. You can get them to trust you for a minute, but it will backfire in the long run.You must do two things instead: 1. First, you have to establish credibility for yourself and your business as expert.2. Second, you have to reduce their concerns about doing business with you.Doing two things you get past their defense and allow you the opportunity to persuade them to buy your product.So how you achieved the same "simple" thing? What will win someone's attention, learn the facts, and lower their fear factor all at once? A word nswer genuinely applies to most everyone.Trust!
If the seller can get behind your defenses with information that makes you believe it, then reality will carry over the sale of a lot of time. How can you get this fact? Well, take this fact in the next online marketing "gospel," for many people has proven effectiveness.Fact:Publishing and promoting with free articles gives you one of the most powerful Tip opportunities available consumer credibility scale in your favor. How can we prove it works? Pretty easy really. Taking a break from reading this and go look at a newspaper or magazine for a while. Which do you trust more, an ad or article? Most people will choose the articles hands down. Why? Since the article was not trying to "sell" something. Instead, they share useful information for educational or other practical purposes.Most of us grew up in a culture that says we can believe and "trust" what appears in common " : news "or" information "format. In other words, if it appears in print, then we can believe and trust author.So ahead! Use this lifetime of conditioning to your advantage to sell your products and services! Very few things that will create an atmosphere of trust and confidence in the people who read one of your articles about topics of interest to them.
It shows that you know your business. It also shows you will do more than try to sell them something.Publishing articles literally lets you fly under their advertising So remember these points when deciding whether or not to use articles to promote your business "defense radar.": 1. Some things creates a lot of trust and confidence in the minds of potential customers reading an article you wrote on the subject in particular and intense interest of them.2. Articles establish credibility quickly because, right or wrong, we are trained to believe "the news." 3. An article or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages.4. Provide rich content, article non-sales-oriented will also help to build and strengthen your relationship with existing customers to give you repeat business.